Crypto - Ads
The client operates a crypto-focused media channel designed to deliver cryptocurrency news, market updates, and industry insights to an engaged audience. The business model depends on building a large, high-quality subscriber base that can be monetized through partnerships, advertising, and affiliate offers.
Objectives & Challenges
Objective
The goal was to build the first substantial audience for the crypto media channel by acquiring highly engaged subscribers interested in cryptocurrency news and updates.
This phase focused on creating a strong foundation of real, active users rather than simply driving traffic.
Challenges
- Highly competitive crypto advertising space
- Risk of low-quality or incentive-driven subscribers
- Need to acquire users at a very low cost
- Building trust in a new media brand
- Scaling quickly without sacrificing audience quality
- Google and social ads are not an option for this vertical
Our Process
We executed a performance-driven audience acquisition strategy:
- Identified traffic sources with strong crypto and gambling audience overlap
- Launched test campaigns to measure engagement and subscriber quality
- Optimized targeting and creatives based on conversion performance
- Focused on cost-efficient placements with high subscriber intent
- Scaled winning campaigns aggressively
Media Strategy & Key Performance Results
We leveraged a specialized performance media traffic network to reach users who were already actively engaged with gaming, cryptocurrency, and online finance.
These highly relevant audiences demonstrated strong interest in crypto news, market insights, and investment updates, making them an ideal fit for building a high-quality subscriber base for the media channel.
Total Subscribers Acquired:11,000
Campaign Duration:2 weeks
Cost per Subscriber:$0.60
Rapid growth of a highly targeted crypto audience
Strong engagement from crypto and gambling-aligned users
The Outcome
Within just two weeks, the crypto media channel successfully built a large, engaged subscriber base, creating a solid foundation for monetization and long-term growth.
This campaign demonstrates our ability to:
- Rapidly build audiences
- Control acquisition costs
- Deliver quality subscribers in competitive digital markets
