Fair Trading International Website
FT International (Fair Trading International) is a Dubai-based wholesale trading company operating from the Jebel Ali Freezone. They specialize in acquiring and redistributing branded stocklots, including overproduction inventory, unsold stock, canceled orders, and liquidation merchandise, connecting surplus products with retailers and wholesalers globally.
Technologies
Project Objective & Challenges
Objective
The main objective of the FT International website was to create a clear, professional online presence that showcases the company’s wholesale trading capabilities, highlights its global reach and extensive branded product range, and drives inquiries from off-price retailers and wholesale partners.
Challenges
- Communicating the complexity of wholesale stocklot trading in a simple, understandable way for diverse business audiences.
- Displaying wide product categories and surplus inventory solutions while maintaining easy navigation.
- Building trust for a B2B e-commerce and wholesale platform that deals with inventory acquisition and redistribution.
- Ensuring a responsive design for users across devices.
Our process
Discovery & Strategy
- Conducted discovery sessions with stakeholders to deeply understand the wholesale business model and target audiences (retailers, wholesalers, inventory partners).
- Defined priority content categories: Products, Solutions, Clients, Company Info.
Information Architecture
- Organized product segments (clothing, footwear, accessories, toys, etc.) and wholesale solutions into logical sections for easy access.
Design & Development
- Designed a professional, clean layout that underscores the company’s reliability and global operations.
- Implemented responsive UI/UX for desktop and mobile browsing.
Content Integration
- Developed clear product and solutions pages with compelling visuals and detailed descriptions.
- Integrated contact forms and calls-to-action to drive lead generation.
Quality Assurance & Launch
- Tested across browsers and devices to ensure smooth performance pre-launch.
Key Features
- Homepage with Brand Positioning: Introduces FT International’s mission and strategic role in wholesale distribution clearly.
- Products Section: Categorizes branded stocklots (clothing, sportswear, accessories, toys) for seamless browsing.
- Solutions Overview: Shows how the company helps suppliers handle overproduction, unsold inventory, canceled orders, and liquidation stock.
- Clients & Partners: Highlights the diverse range of partners served, from boutique retailers to large chains.
- Contact & Quote Forms: Built-in calls-to-action to encourage inquiries and client engagement.
- Responsive Design: Optimized for mobile and desktop.
The Outcome
The FT International website successfully positions the company as a credible, professional wholesale partner in the global surplus stock market. It effectively communicates complex surplus inventory solutions in a simple and engaging way, supports lead generation through clear contact points, and reinforces FT International’s commitment to sustainable inventory solutions and global distribution.
