Selaviera e-commerce Website
Selaviera is a women-focused brand combining self-care products, education, and community into a single digital platform. The brand aims to empower women through accessible hygiene and wellness solutions while fostering a safe, supportive environment for learning, discussion, and connection around women’s health and well-being.
Technologies
Project Objective & Challenges
Objective
The objective of the Selaviera website was to create a multi-purpose digital ecosystem that:
- Supports direct-to-consumer e-commerce.
- Educates women on health, wellness, and hygiene.
- Builds a trusted women-only community.
- Encourages engagement through rewards, promotions, and expert-led discussions.
- Positions Selaviera as more than a product brand, a women’s wellness platform.
Challenges
- Combining e-commerce, education, and community without overwhelming the user experience.
- Creating a safe and moderated discussion environment for sensitive health topics.
- Encouraging long-term engagement beyond one-time purchases.
- Balancing brand trust, medical credibility, and community openness.
- Giving administrators full backend control while keeping the frontend simple and welcoming.
Our process
Platform Strategy & User Journey Design
- Defined the platform pillars: shop, learn, connect
- Mapped user journeys for shoppers, community members, and expert contributors
UX/UI & Structure Planning
- Designed a clean, calming interface aligned with women’s wellness branding
- Structured clear navigation between products, educational content, and the community forum
Website & System Development
- Built the e-commerce system with scalable product management
- Developed a custom community forum module with engagement and reward logic
- Implemented backend moderation and role-based access (users, doctors, admins)
Content, Safety & Launch Readiness
- Integrated educational topics and discussion categories
- Enabled admin review flows to ensure content safety and quality
- Tested community moderation, rewards, and purchase flows before launch
Key Features
- E-Commerce Platform: A seamless online shopping experience allowing users to browse and purchase women’s self-care and hygiene products. The Purchasing Journey includes bundle products and recurrent orders for convenience.
- Educational Wellness Content: Informative content supporting product usage and broader women’s health awareness.
- Women’s Community & Forum: A dedicated community space where women can:
- Join discussions on health, wellness, lifestyle, and self-care
- Share experiences and learn from one another
- Build meaningful connections in a supportive environment
- Moderated & Safe Community Environment: All discussion topics and comments are reviewed and approved from the backend, ensuring:
- Respectful and accurate conversations
- A safe space for sensitive topics
- Protection against misinformation or inappropriate content
- Engagement Rewards & Exclusive Benefits: Active community members gain access to:
- Special discounts
- Exclusive promotions
- Engagement-based incentives tied to participation
- Backend Community Management: Admins can:
- Approve or reject discussion topics
- Moderate users and content
- Manage rewards, promotions, and visibility
- Responsive Web Experience: Optimized for desktop and mobile use across shopping, learning, and community engagement.
The Outcome
The Selaviera platform successfully launched as a holistic women’s wellness ecosystem, blending commerce, education, and community into one cohesive experience.
The result is:
- Increased user engagement beyond transactions
- Stronger brand trust through education and expert involvement
- A safe, moderated community encouraging meaningful conversations
- A scalable platform ready to grow with additional content, experts, and members
Selaviera now stands as a purpose-driven brand, not just selling products, but supporting women through knowledge, connection, and care.
