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Lama Jewelry Website & System

Lama Jewelry is a luxury jewelry brand offering handcrafted gold and precious metal pieces. The brand combines traditional craftsmanship with modern e-commerce, allowing customers to browse, customize, and purchase jewelry online while ensuring pricing accuracy based on real-time precious metal values.

Lama Jewelry Website & System

Lama Jewelry Website & System

Lama Jewelry is a luxury jewelry brand offering handcrafted gold and precious metal pieces. The brand combines traditional craftsmanship with modern e-commerce, allowing customers to browse, customize, and purchase jewelry online while ensuring pricing accuracy based on real-time precious metal values.

Jewelry
WebsitesEcommerceLaravelPHP

Technologies

Objective & Challenges

Objective

The objective of the Lama Jewelry website was to create a premium e-commerce experience that:

  1. Reflects the brand’s luxury positioning.
  2. Ensures real-time, accurate pricing based on fluctuating gold and metal rates.
  3. Automates complex jewelry pricing logic while keeping it transparent for both the customer and the business.
  4. Provides the client with full backend control over pricing, invoicing, and order management.

Challenges

  1. Jewelry pricing depends on live metal market prices, which fluctuate frequently.
  2. Each product’s price must be calculated based on metal type, weight, and workmanship fee.
  3. Avoiding manual price updates that could lead to inconsistencies or losses.
  4. Providing a backend system that is powerful yet easy to use for daily operations.
  5. Ensuring smooth order processing, invoicing, and customer notifications.

Our process

Business Logic & Pricing Strategy

  1. Analyzed Lama Jewelry’s pricing structure: metal type, weight-based pricing, and fixed workmanship fees.
  2. Defined rules for automated price calculations across all products.

System Architecture & UX Planning

  1. Designed a backend pricing engine that dynamically calculates prices while keeping results visible in both frontend and admin panels.
  2. Planned automated workflows for orders, invoices, and notifications.

Website & Backend Development

  1. Built a luxury-focused frontend shopping experience.
  2. Developed a custom backend system handling pricing logic, invoicing, and order management.

Testing & Validation

  1. Tested real-time price updates, invoice generation, and order notification flows.
  2. Ensured pricing consistency across frontend display and backend records.

Key Features

  1. Live Gold & Metal Price API Integration: Integrated a live API that updates gold prices on an hourly basis, ensuring all product prices accurately reflect real-time market fluctuations.
  2. Dynamic Metal Selection & Pricing Logic: Backend allows the client to select the metal type (gold, silver, etc.) for each product. Once the metal is selected and the weight is entered, the system automatically:
  3. Fetches the correct metal price.
  4. Calculates the base product value.
  5. Updates the total price instantly in both backend and frontend.
  6. Automated Workmanship Fee Calculation: The client can define a fixed work fee applied across all products. This fee is automatically added to the product price once the gold/metal weight is entered, eliminating manual calculations.
  7. Real-Time Frontend Price Reflection: Any pricing logic applied in the backend (metal type, weight, market price, work fee) is immediately reflected on the product page, ensuring full transparency.
  8. Order-Based Invoice Automation: When a customer places an order:
  9. The client receives an instant notification.
  10. An official invoice is automatically generated and sent to the customer via email.
  11. Manual Invoice Creation (Backend): The system allows the client to manually create invoices from the backend for offline sales, custom orders, or special clients.
  12. Centralized Order Management: All customer orders are visible in the backend with pricing breakdowns, metal details, and invoice history.
  13. Luxury E-Commerce Experience: Clean, elegant UI designed to reflect the brand’s premium positioning while maintaining ease of use.
  14. Responsive Web Design: Optimized for mobile and desktop shopping experiences.

The Outcome

The Lama Jewelry platform delivers a technically advanced yet user-friendly jewelry e-commerce system. The client benefits from:


  1. Accurate, real-time pricing aligned with global metal markets.
  2. Full transparency and control over product pricing logic.
  3. Reduced pricing errors and operational overhead.
  4. Automated invoicing and customer communication.
  5. A scalable system ready to support additional metals, products, and markets.

Check our other projects

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