
Lama Jewelry Website & System
Lama Jewelry is a luxury jewelry brand offering handcrafted gold and precious metal pieces. The brand combines traditional craftsmanship with modern e-commerce, allowing customers to browse, customize, and purchase jewelry online while ensuring pricing accuracy based on real-time precious metal values.
Technologies


Objective & Challenges
Objective
The objective of the Lama Jewelry website was to create a premium e-commerce experience that:
- Reflects the brand’s luxury positioning.
- Ensures real-time, accurate pricing based on fluctuating gold and metal rates.
- Automates complex jewelry pricing logic while keeping it transparent for both the customer and the business.
- Provides the client with full backend control over pricing, invoicing, and order management.
Challenges
- Jewelry pricing depends on live metal market prices, which fluctuate frequently.
- Each product’s price must be calculated based on metal type, weight, and workmanship fee.
- Avoiding manual price updates that could lead to inconsistencies or losses.
- Providing a backend system that is powerful yet easy to use for daily operations.
- Ensuring smooth order processing, invoicing, and customer notifications.
Our process
Business Logic & Pricing Strategy
- Analyzed Lama Jewelry’s pricing structure: metal type, weight-based pricing, and fixed workmanship fees.
- Defined rules for automated price calculations across all products.
System Architecture & UX Planning
- Designed a backend pricing engine that dynamically calculates prices while keeping results visible in both frontend and admin panels.
- Planned automated workflows for orders, invoices, and notifications.
Website & Backend Development
- Built a luxury-focused frontend shopping experience.
- Developed a custom backend system handling pricing logic, invoicing, and order management.
Testing & Validation
- Tested real-time price updates, invoice generation, and order notification flows.
- Ensured pricing consistency across frontend display and backend records.








Key Features
- Live Gold & Metal Price API Integration: Integrated a live API that updates gold prices on an hourly basis, ensuring all product prices accurately reflect real-time market fluctuations.
- Dynamic Metal Selection & Pricing Logic: Backend allows the client to select the metal type (gold, silver, etc.) for each product. Once the metal is selected and the weight is entered, the system automatically:
- Fetches the correct metal price.
- Calculates the base product value.
- Updates the total price instantly in both backend and frontend.
- Automated Workmanship Fee Calculation: The client can define a fixed work fee applied across all products. This fee is automatically added to the product price once the gold/metal weight is entered, eliminating manual calculations.
- Real-Time Frontend Price Reflection: Any pricing logic applied in the backend (metal type, weight, market price, work fee) is immediately reflected on the product page, ensuring full transparency.
- Order-Based Invoice Automation: When a customer places an order:
- The client receives an instant notification.
- An official invoice is automatically generated and sent to the customer via email.
- Manual Invoice Creation (Backend): The system allows the client to manually create invoices from the backend for offline sales, custom orders, or special clients.
- Centralized Order Management: All customer orders are visible in the backend with pricing breakdowns, metal details, and invoice history.
- Luxury E-Commerce Experience: Clean, elegant UI designed to reflect the brand’s premium positioning while maintaining ease of use.
- Responsive Web Design: Optimized for mobile and desktop shopping experiences.
The Outcome
The Lama Jewelry platform delivers a technically advanced yet user-friendly jewelry e-commerce system. The client benefits from:
- Accurate, real-time pricing aligned with global metal markets.
- Full transparency and control over product pricing logic.
- Reduced pricing errors and operational overhead.
- Automated invoicing and customer communication.
- A scalable system ready to support additional metals, products, and markets.














