Fair Trading International - SEO
FT International (FTI) is a UAE-based wholesale trading company specializing in branded stocklots, surplus inventory, and wholesale apparel distribution, operating primarily across Dubai, Jebel Ali Freezone, and the wider Middle East market.SEO plays a critical role in capturing high-intent B2B wholesale searches and converting organic demand into qualified trade inquiries.
Objectives & Challenges
Objectives
The objective of the SEO engagement was to build sustainable organic visibility for FTI by:
- Establish strong organic visibility from scratch
- Strengthening branded search dominance
- Ranking for high-value non-branded wholesale keywords
- Improving click-through rate (CTR) and average search position
- Driving qualified B2B traffic to transactional pages (stocklots, branded surplus, wholesale apparel)
- Positioning FTI as a top wholesale stocklot supplier in Dubai & UAE
Challenges
Based on the initial SEO audit conducted before execution, key challenges included:
- New domain with zero historical authority
- Highly competitive B2B and commercial keyword space
- Low initial branded search demand
- Need to rank for location-based and high-intent commercial terms
- Limited content and site structure at the start
Our Workflow and Strategy
SEO Audit & Baseline Analysis
- Analyzed Google Search Console data to establish performance benchmarks
- Identified keyword gaps and high-intent wholesale opportunities
- Audited top landing pages and commercial URLs
Keyword Strategy & Mapping
- High-intent keyword research focused on commercial and local demand
- Built a keyword strategy focused on:
- Branded dominance
- High-intent, local, and branded searches
- Non-branded wholesale stocklot queries
- Location-based intent (Dubai, Jebel Ali, UAE)
- Mapped keywords to high-conversion pages
On-Page & Content Optimization
- Optimized priority service and category pages including:
- Stocklots Wholesale Dubai (Jebel Ali)
- Branded Stocklots Wholesale Dubai
- Product and surplus inventory pages
- Improved relevance for both search engines and B2B buyers
- Enhancement of English content for relevance and search intent
- Internal linking and site architecture improvement
- Structured content to support category, service, and location-based pages
- Optimized priority pages to align with commercial and geographic search behavior.
- Strengthened internal linking and page hierarchy to support ranking growth.
Performance Tracking & Refinement
- Monitored rankings, impressions, CTR, and engagement
- Refined optimizations based on keyword movement and search demand trends.
Performance & Key Results
Duration: 7 months
Target Countries: United Arab Emirates
Language: English
- From zero, the website reached 606 organic clicks, building steady search traffic.
- From zero, it achieved 8.98K impressions, gaining strong visibility in Google results.
- The site reached an average position of 11.2, placing most keywords near page one.
- A 6.7% CTR shows strong user engagement for a new domain.
- By December 2025, it increased further to approximately 18–22 visits/day.
- In January 2026, traffic stabilized at around 20–25 visits/day, showing sustained growth and consistency.
The site moved from no ranking keywords to a diversified, multi-position keyword footprint across page 1 and page 2 of Google.
Performance & Key Results
Top pages
- https://ftinternational.ae/
- https://www.ftinternational.ae/
- https://ftinternational.ae/page/6/stocklots-wholesale-dubai-jebel-ali
- https://ftinternational.ae/products
- https://ftinternational.ae/page/2/branded-stocklots-wholesale-dubai
Top queries
- fair trading international
- fair trading international fzco
- ft international
- h&m wholesale distributors
- trading
Outcome
The SEO strategy successfully built Faire Trade International’s digital presence from zero, establishing strong organic visibility and authority in the UAE B2B market within seven months. The brand gained sustainable traffic growth, high-intent keyword positioning, and leadership across AI search platforms, creating a scalable foundation for long-term lead generation, brand trust, and market dominance