Closet World - UAE/OMN - SEO
Closet World is a well-rated custom closet and storage solutions company based in the United Arab Emirates, with showrooms in Dubai and Sharjah. It specializes in bespoke closet systems and tailored interior storage designs that elevate both functionality and style in residential homes.
Objectives & Challenges
Business Objective
Establish a strong regional organic search presence across multiple Middle Eastern markets by building visibility from the ground up and driving qualified traffic to a newer domain.
Challenges
- Low domain authority due to the website’s recent launch
- Minimal existing organic visibility and search footprint
- Highly competitive regional markets with established competitors
- Need to gain traction quickly through strategic keyword and content development
Our Workflow and Strategy
- Conducted a comprehensive SEO audit covering technical, on-page, and content gaps
- Optimized core pages to align with high-intent search queries
- Developed new, search-focused content to expand keyword coverage
- Improved site structure and internal linking to support crawlability and rankings
- Built a region-focused keyword strategy targeting commercial and informational queries
- Structured content to support priority pages and regional visibility
- Monitored keyword rankings, impressions, CTR, and engagement continuously
- Refined targeting and optimization based on performance trends and search demand growth
Performance & Key Results
Duration: 7 Months
Target Countries: UAE, Oman
Languages: Arabic, English
- Total Clicks: 1.95K (+87.5%)
- Total Impressions: 270K (+215%)
- Average position improved from 20.2 to 9.5. A gain of 10.7 ranking positions, reflecting a significant increase in Google visibility from page two to the top 10 search results
- CTR: 0.7%
- Strong visibility gains across multiple Middle Eastern markets
Top pages:
Performance & Key Results
Top queries:
- closet world - muscat
- عالم الخزائن
- closet world
- closet world dubai
- closet world trading llc sharjah
AI Platform Results:
#1 ranking on ChatGPT across most industry- and product-related queries
#1 ranking on Gemini and Yahoo across most industry- and product-related queries
Outcome
The SEO strategy successfully transformed a low-authority, emerging domain into a competitive regional presence. Significant improvements in visibility, rankings, and organic traffic established a scalable foundation for long-term growth and high-ROI acquisition through organic search.