Creative Closets - UAE/OMN/BAH - SEO
Creative Closets is a premium custom storage and interiors brand specializing in bespoke closets, wardrobes, and space-saving solutions for residential and commercial clients across the GCC. The company combines high-end design, precision engineering, and quality materials to deliver tailored solutions that elevate both lifestyle and functionality.
Objectives & Challenges
Business Objective
Increase high-intent organic traffic through SEO to drive long-term ROI by capturing users actively searching for the client’s products and brand.
Challenges
- Highly competitive search landscape dominated by older, established competitors
- Minimal on-page SEO implementation across the website
- Weak and under-optimized content structure
- Presence of spammy and malicious backlinks impacting authority
- No clear keyword strategy or topical content framework
Our Workflow and Strategy
- Conducted a full technical and content audit of the website
- Implemented comprehensive on-page SEO fixes across key pages
- Disavowed harmful and spam backlinks
- Optimized low-quality and duplicate content
- Built a keyword strategy and topical map to guide content improvements
- Continuously tracked rankings, impressions, CTR, and engagement
- Refined strategy based on keyword movement and search demand growth
- Channel Focus:
- Organic Search (Google)
- Yandex ( that broaden our effort to reach russian speaking users )
- Targeting:
- High-intent commercial and branded keywords (English & Arabic)
- Content Strategy:
- Optimized core service and product pages
- Strengthened brand, category, and location-based pages
- Optimization Framework:
- Ongoing performance tracking
- CTR and ranking improvements
- Search intent alignment
Performance & Key Results
Duration: 6 Months
Target Countries: UAE, Oman, Bahrain
Languages: Arabic, English
Clicks and Impression Results:
- The United Arab Emirates recorded 706 Clicks with a total of 56,560 Impressions.
- Saudi Arabia recorded 340 clicks with a total of 25,320 Impression.
- Oman recorded 223 CLicks with a total Impression of 27,284.
- Bahrain recorded 133 Clicks with a total Impression of 11,250.
SEO performance doubled across all major metrics:
- Total Clicks (Last 6 Months): 3.42K
- (Up from 1.86K in the previous period)
- Total Impressions (Last 6 Months): 407K
- (Up from 185K in the previous period)
Top Performing Pages:
- Homepage: 1,694 clicks | 144,847 impressions
- Arabic Homepage: 421 clicks | 102,661 impressions
- Walk-in Closet Page: 252 clicks | 155,145 impressions
Performance & Key Results
Top Ranking Queries:
- “Creative Closets”
- “Closets Dubai”
- Arabic branded and product-specific terms
- High-performing branded and commercial-intent keywords
AI Platform results
- Ranking #1 on ChatGPT for most queries related to their business sector and products
- Ranking #1 on Gemini and Yahoo for most queries related to their business sector and products
Outcome
By rebuilding the SEO foundation, optimizing content, and eliminating harmful backlinks, Creative Closets® achieved significant organic growth, doubled search performance, and strengthened visibility across branded and non-branded keywords. Organic search is now a scalable, high-ROI acquisition channel supporting long-term business growth.