Creative Closets - KSA - SEO
Creative Closets is a leading custom storage and wardrobe solutions company founded in Saudi Arabia in 1997, credited with introducing and defining the custom closet concept in the Middle East. .
SEO
Objectives & Challenges
Business Objective
Capture organic market share in Saudi Arabia’s growing demand for custom storage solutions by building strong search visibility and positioning Creative Closets as a trusted provider of premium wardrobes and closets.
Challenges
- Highly competitive Saudi market with increasing regional competition
- Need for a dual-language SEO strategy (Arabic & English)
- Targeting high-intent local keywords while maintaining premium brand positioning
- Building topical authority in a growing but crowded niche
Our Workflow and Strategy
- Conducted a full SEO audit covering technical, on-page, and content performance
- Optimized priority pages to align with commercial and location-based search intent
- Enhanced Arabic and English content to improve relevance and visibility
- Strengthened internal linking and page structure to support ranking growth
- Developed a keyword strategy focused on high-intent, local, and branded searches
- Structured content to support category, service, and location-based pages
- Monitored rankings, impressions, CTR, and engagement on an ongoing basis
- Refined optimizations based on keyword movement and search demand trends
Performance & Key Results
Duration: 3 Months
Target Countries: Kingdom of Saudi Arabia
Languages: Arabic, English
- Clicks: 339 (+19.8%)
- Impressions: 40.03K (+16.4%)
- Average position improved from 24 to 12.6, a gain of 11.4 ranking positions, reflecting a strong increase in visibility in Google search results.
- CTR: 1.5%
Performance & Key Results
AI Platform results:
- Achieved top-ranking (#1) on ChatGPT for the majority of searches relevant to the client’s industry and products.
- Secured #1 position on Gemini and Yahoo for most queries related to the client’s industry and offerings.
Outcome
The SEO strategy strengthened Creative Closets’ organic presence in Saudi Arabia, driving sustained visibility and positioning the brand as a premium, trusted provider in the custom storage market. The improvements delivered long-term value through scalable organic traffic and increased brand authority.